Denim Day - October 03, 2008
Lee National Denim Day® History
Since its inception in 1996, Lee National Denim Day has adhered to a simple philosophy: one day, one cause, one cure®. In 12
years, that philosophy has become a mantra for millions and has made an impact Lee Jeans never dreamed possible.
It all started when several Lee Jeans employees realized that each of them, in one form or another, had been touched by
breast cancer. An everyday conversation sparked an idea and led to the creation of Lee National Denim Day, which has become
one of the largest single-day fundraisers nationwide for breast cancer.
In its first year, Lee Jeans set a goal of raising $1 million on Lee National Denim Day. To do this, Lee Jeans invited
companies to go casual for a cause, inviting employees to wear their jeans to work on Denim Day in exchange for a $5
contribution to the fight against breast cancer. The underlying concept behind the program was simple—by convincing enough
people to take one small step, together they could reach an incredible goal.
The response to the inaugural Lee National Denim Day program was astounding. That year, more than 3,000 companies signed up
to participate, raising $1.4 million dollars for the fight against breast cancer, setting the stage for what would become
one of the most captivating social action campaigns in the country.
Since its first year, Lee National Denim Day has raised more than $70 million for the fight against breast cancer and
unites nearly one million supporters nationwide each year.
 
Tim's Story
Hi, many of you know me as Dr. Pete Wilder from Private Practice, but this year there’s another role that I’m proud to take
on. By serving as an ambassador for Lee National Denim Day, I hope to help raise millions of dollars for the fight against
breast cancer. I have a dear friend, Jill, who’s fighting breast cancer right now, and I've seen the way this disease has
affected her, her husband Bob, and their entire family. I believe this program is a simple way to feel empowered to help
all of the families across the country who must face this disease. That's whay I'm so excited to be involved. Join my team
and wear your jeans with me on Oct. 3 for a donation to the Women’s Cancer Programs of the Entertainment Industry
Foundation. Lee National Denim Day is an easy way to support some of the most cutting edge breast cancer research in the
country. Thanks for your support! Best wishes, Tim
How can I participate?
There are four ways to participate in Lee National Denim Day®. You can register a new team, re-register an existing team
from a past year, join a team as a team member or simply make a donation. Each organization that registers a team will
receive a free participation kit with everything needed to coordinate a fun and successful event.
Vistit the offical site of Denim Day and look how you can help the
people who have breast cancer.
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The Skeptic
Private Practice
